MRCH X DonDada

Our first collaboration

We developed the packaging concept and sourced all of the materials for Jamaican Augmented Reality Artist DonDada’s

Mango Kush MRCH launch.

This included:

• Packaging Bags

• DTG printed T-shirts

• NFC clothing tags

• Stickers

• Thank You Cards

• Shipping Bags

  For this project our goal was to create a customer experience for the product that was unique and very Instagramable. The minimalistic look of the outside of the packaging is immediately contrasted by the vibrant AR experience that is unlocked after the QR code on the front is scanned and reveals the contents of this mysterious packaging. To lock in this mystery we chose a packaging option that was opaque and that could only be opened by tearing away the seal, a permanent choice.

  Inside the package we have the DonDada Mango Kush T-shirt that uses NFC technology, activated by a tap, to reveal another amazing Augmented Reality design on the T-shirt itself.

From concept to material sourcing and final production we enjoyed every moment of the process and we are very proud of this unique product and experience we were able to create with the Don Dada team.

Welcome to the DonDadaVerse